Flowers are a beautiful way to let someone know you care, albeit transient. But the gesture of sending a bouquet lasts in the memory of the recipient, Bloom & Wild says, in the latest instalment of its "Care wildly" campaign, developed with creative agency TheOr (previously known as Other).

The two-week timelapse film shows a fresh Bloom & Wild bouquet curling and drooping over time, with the voiceover explaining that even when the flowers have faded, the memory of the bouquet will live on.